Theoretical Models and Evaluation Methods of Online Selfpresentation

Abstract

The present work aims to offer a theoretical and methodological approach on self-presentation in cyberpsychology. The study of this phenomenon, of interest to multiple disciplines, includes a wide spectrum of definitions, theoretical models and evaluation methods that require review. First, the origin and differentiation of the term selfpresentation from other related terms is examined. Next, a theoretical journey is made on the concept of self-presentation and the main models used to explain and address this phenomenon. Finally, the different methodologies used in research are presented, their advantages and limitations when applied in the evaluation of online selfpresentation.